DUELINE: ILLUSTRATIVE CAMPAIGN BRIEF

Audience: Office tenants that meet the agreed market brief.
Exclusions: Existing relationships, prior opt-outs, and broker exclusions.
Copy: First touch and each follow-up approved before launch.
Limits: Set recipient volume and send windows with the broker.
Stop rules: Pause after a reply or opt-out.
Reply owner: Assigned broker.
Approval: Record the approver, date, and approved version.

This is a sample format. No campaign has been created or sent.